Latin and Hispanic influences are changing the U.S's flavor preferences, one chip at a time
Like avocados and white claws, salsa has gone mainstream. The increasing popularity of salsa and other spicy Mexican sauces has salsa surpassing ketchup as America’s top-selling condiment. Salsa sales are now hitting $700 million annually as tortillas and salsa outsell traditional burger buns and ketchup. Salsa is now a key product seen in almost everyone’s fridge that most people don’t even consider it ethnic. As the American diet changes, taste preferences are getting spicier, with salsa’s exploding into the mainstream and onto the dinner table. With that, more consumers are stepping away from larger name brands to find more authentic and natural salsas that offer transparency when it comes to their processes and ingredients.Tortilla Chips Are the Modern Day Potato Chip


The thought of how we enjoy salsa, the “guilt-free snack”. Mama always said, “eat your vegetables” well mama America is doing just that with salsa.Learn more here about how we make our famous salsa and all the fresh ingredients included!