I then had a very good friend that was in college that asked if she could take a fresh batch of Salsa and use it to compare to other very large, well known brands that are currently in grocery stores so not thinking much of her request, I gave her a batch to use at school so that she could write her final assignment and thesis about. My only request at the time for her was that she would have to give me brutally honest feedback from peers and college faculty, which she agreed to do for me.

When my friend returned, I asked what the feedback was like, as I braced myself for a verbal reality check, so she then proceeds to tell me that everyone really enjoyed my Salsa and it was very well received. I then asked, how did it stand up against all the other major name brands (approximately 15 other brand names) she then explains everyone within her test group liked the flavor better overall than any other Salsa it went up against. I then asked my friend, was there any negative feedback??! My friend then let’s me know of some small changes that her test group requested however she made it a point once again to inform me that everyone within her test group really liked the flavor profile.